Artificial Intelligence changing landscape of mobile app development

 In Artificial Intelligence, Mobile app development, Technology

If there is a buzz word in the technology circles these days, it has to be Artificial Intelligence. Artificial intelligence is changing the landscape of mobile app development. Literally, every organisation is talking about it and irrespective of whether it is Artificial Intelligence, Robotic Process Automation or just simple programmatic automation, all of it is being sold in the name of Deep Learning bases Artificial Intelligence.

Needless to say, the fast-changing mobile application development world is getting affected by it too and of course in a positive way. In this blog, we will talk about such ways in which Artificial Intelligence is impacting or adding more value to the mobile app development domain or in other words, is helping improve the overall performance of the mobile apps. So, read on

Facial Recognition

This sounds very interesting and it is actually taking almost all the industries by storm. It will not be untrue to say that facial recognition is being viewed as the next solution by major BFSI firms in order to prevent any kind of fraud or identity theft. With Artificial Intelligence-based facial point scanning, mobile apps can be well utilized to make sure that it is the right person handling the phone or bank account. Almost all modern phones already have included facial recognition for general phone security. The feature is still very primitive in the stage but since it is there and the market has shown interest in it already, it is only a matter of time before such mobile apps become commonplace.

artificial inteligence

The Takeaway for Those Thinking about Mobile App Development

Now consider this from the point of view of an individual or firm thinking about developing a dating app or any general-purpose mobile app solely for the purpose of consultative selling in the financial domain. A new mobile app developed with a facial recognition feature will be of great essence given how it would strengthen the overall security. For instance, one major complaint in dating apps (say Tinder) is that the photos and description are misleading and when you see the person, it is totally something else. Well, facial recognition can help build the trust factor there.

A very good business avenue also lies in having a mobile app which aims totally at facial recognition only but can be integrated with all other mobile apps. One may say that we just gave away a very good B2B business idea right there!

Content Creation and OCR

One biggest feature that Artificial Intelligence offers is the ability to analyse beyond the usual human boundaries. It is because Artificial Intelligence literally feeds on data for its functioning. Content creation and hence showcasing has become one of the biggest implementer of AI hence. Take the example of any content-based mobile app, say Quora or Google’s news or movie or even any other such mobile app. All of these use AI to first analyse and then show the customers content as per their preference. One could say that that is how they have been programmed but please humorous- isn’t AI based on Python programming too?

Another extension of this has become OCR or Optical Character Recognition. Take the example of Google Translate which allows you to click photographs and then translates it into digital content which can then be translated. Imagine how easy digitization of the economy would get if we just had an app which could convert photographs into digital content.

A pretty good app idea in making given how scanning is still a big pain and printouts need to be taken of forms!

The Takeaway for Those Thinking about Mobile App Development

For this particular bit, we would say a lot of effort towards mobile app development would lie in integrating the mobile app with Siri, Alexa, OK Google or other such voice assistants. The point is, that one does not have to completely create the voice assistance code into their app. Instead, one can develop a mobile app and ensure it has the right programming so that it could sync up with all the voice assistants seamlessly making the entire app experience better. For example, think of a grocery shopping app which can directly take order through OK Google or Siri or Alexa for that matter and place the order on request. Wouldn’t such an AI integration work wonders for the overall user experience?

Better Usage Experience

This again has to do something with personalisation and also with the speed of operations. RPA or robotic process automation which forms a subset of AI is of assistance here. Whether it is sending bulk emails, using chatbots for constant engagement or simply sorting the queries and connecting them to the relevant call centre resources, AI has a big role to play. If we talk about the mobile app development scenario in specific then, let us take the example of the customer service chatbot implemented by Amazon on its mobile app which sort of answered most of your queries about a product without even you having to ask a lot and then used to connect you to an agent asap should that be required. Now, isn’t that the kind of fast service that we appreciate?

Also, some of the mobile apps like that of Haptik work solely on a Conversational AI model where you do not really have to type it all out. The bot is there working for you all the time just like your own personal assistant.

The Takeaway for Those Thinking about Mobile App Development

Through the usage of chatbots, one can easily reduce the effort that the user puts in on typing in the app. Plus, AI-led personalisation allows for even better option showcasing. There are firms like TARS and Racetrack.ai which now provide an option to integrate a chatbot while developing your mobile app. Plus, a backend handle is also provided whereby you can make changes to your custom bot in accordance with your mobile app development requirements.

Daily Assistance

Take the example of maps, or apps telling about local stuff or even apps which analyse a person’s LinkedIn profile and tell you how to prepare for the meeting. Well, all these are examples of behavioural and sentimental analysis made possible by Artificial Intelligence. This cognitive analysis part is specifically relevant for mobile apps working in the B2B domain.

Let us once again pick up the example of AI-based personal assistants like that of Haptik. These mobile apps take input from the user in the form of a conversation and then look about the multiple options available to come back with the most personalized solution which the user would want. While one might feel that personalisation wouldn’t have a big role to play in daily life, knowing which oil you buy and hence which one you could upgrade to and why is an important decision to make. Isn’t it?

The Takeaway for Those Thinking about Mobile App Development

Another great option for B2B business mobile app development companies. One can well create a code which is integrated into any of the mobile apps can provide the aforementioned features. Such an AI-enabled code can help all the mobile apps add the extra flavour of intelligence to their apps.

Phone Security

We have talked about it in a way earlier too. But, even knowing your fingerprint, memorizing it and then checking it with all others which haven’t been stored is a task in itself. Artificial Intelligence has been helping phones keep them safe from others for some time now. The inbuilt mobile app stored in your phone helps you with that. It is such a common AI application that we hardly ever realize how we have been using it for a while now.

Phone security

The Takeaway for Those Thinking about Mobile App Development

We have, in the past, seen mobile apps which help you lock individual applications on your phone or restrict the level of access to its various features for the users other than the primary owner. While such apps couldn’t fare so well in the market given how the phones themselves started providing such options. However, the same can be built-in in individual apps too.

Increased Convenience

Do we really have to say about the kind of convenience that AI has brought in our lives? Ask Alexa to book you a cab on Ola from one location to another or simply ask your Google Home device to play a song on Saavn or Ask Siri to order biryani from you on Zomato– do we even need to explain anything more on this improved convenience bit?

The Takeaway for Those Thinking about Mobile App Development

This point sort of sums up what we have mentioned in our previous points. Artificial Intelligence is a great tool towards helping developers build in an overall better user experience into their mobile apps through the usage of AI. The how part has already been addressed. The when part- well that is what our business guys would be in a better position to answer.

The Concluding Note

We are way past the time when phones were just to cater to the basic needs of calling, texting and storing your contacts. The basic feature phones with an internet connection used to be enough for everything. However, Artificial Intelligence changed the entire landscape by eliminating any kind of probable effort. Everything that is needed is now available at the click of a button or a voice command. The newer mobile apps have their experience as largely automated and supremely intuitive. Thanks to the power of machine learning and context-aware sensors, AI-powered mobile apps have taken us from personalisation to the era of hyper-personalisation. By gathering information about the behavioural patterns and the usage patterns, the offerings are now custom curated to our needs.

Let us take the example of Talia, the virtual keyboard assistant launched by Touchpad. AI usage in smartphones has been taken to the next level. Now Talia is based on Deep Learning and hence can identify and interpret relevant information from the conversations and pass it on as suggestions to the users helping them make better decisions.

Not just that, even Facebook is working on a pilot whereby AI can see and analyse the pictures on the feed and tell the visually challenged people about them. Thus, while seeing may be an issue, AI has become the eyes for these people- all through the usual Facebook app.

All in all, AI has impacted our lives significantly. The next in line comes the mobile apps which we are glued to almost all the time. A good and well-synced amalgamation of mobile apps and Artificial Intelligence can provide cutting edge user experience as well as open newer, never thought before avenues for mobile app development. Also, not just the consumer-facing side, AI can help ease out the entire mobile app development process too. The possibilities are simply multiple, who uses which one and when would eventually decide the level this entire domain and the user offerings would ultimately reach.

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