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We have in our previous blogs talked about how the go to market strategy forms a major chunk of ensuring that your mobile app turns out to be a success. A major part of the Go to market (GTM) [...]

We live in a digital age where everything if it must exist well, has to exist online. It is not surprising that we have come to that point that if we do not find something online, we cannot [...]

On a hot day in Bangalore, I was roaming around with my friend looking for some retail product. We could locate a store, purchased an item and asked about payment. Vendor had different payment [...]