Well, in this blog we will be discussing this in-depth and in all the possible relevant details.

What is a Progressive Web Application

A Progressive Web App or PWA is literally the usual web application albeit with modern capabilities. The major Progressive Web Application benefits include easier URL accessibility, super search engine optimization from the day of launch, easily deployed servers and superior user experience among others.

In the following sections, we will first try and understand what it takes to become a progressive web app, the difference between a PWA and a native mobile app and finally a look at certain common examples of Progressive web applications.

What does it take to be a Progressive Web Application

For a mobile app to be considered a PWA, it should have the following set of Progress Web Application benefits.

User and Platform Agnostic

The most primary of the progressive web application benefits, a PWA allows a user to access the app from any platform or browser without any hassle. Thus, whether it is iOS or Android, Safari, Chrome or Firefox or Opera, a progressive web application will open seamlessly across.

Super Responsive

Another progressive web application benefit lies in the fact that it is compatible with all screens and systems. Thus, unlike usual web applications, there are no different versions for different devices. A PWA adjusts quite effectively.

Independent of the Network

Whether you are online on an active fast speed internet, getting barely any signals, one major progressive web application benefit lies in the fact that it will still work! Of course, loading new pages will be a slight concern but what had been opened or got loaded during the time of an active internet connection will well be there.

Like an App

Just like any good app, a progressive web application will also provide an app-shell model to provide the user with effective navigation and social interactions

Fast in Updation

Another major progressive web application benefit is that if there is a new technology or upgrade in the market, the PWA will have it! So much for fast updates.

Secure to use

Powered with HTTPS, and end to end encryption as required, a PWA offers complete privacy and security to the user.

Easily Discover-able

Thanks to the W3C manifests, and highly optimized backend SEO, a PWA is easily discover-able across all the search engines.

High on Engagement

With all the push notifications, in-app notifications, SMS and email streams and a lot more, a progressive web application offers a super engaging platform to the users.

Be a Keep App

The biggest progressive web application benefit, which one can say is more like a prerequisite for the developing firm is that a PWA sticks to the user’s phone. It is the kind of app which will, in many cases, come auto-installed on the user’s phone or laptop.

Shareable and Linkable

A progressive web application needs to be enabled for URL sharing and should not have any complex installation.

A Progressive Web App vs a Native Mobile App

The biggest difference lies in the hardware platform being used and the compatibility of the PWA or the Native mobile app with that. When we have a native app, for instance, there are a lot of hassles surrounding which platform to choose and how the application would thus end up missing out on a certain part of its customer base. In addition to this, there are multiple other challenges about how to best monetize the application, whether to go for just a website or an app would make more sense, then comes the entire size consideration, the search engine optimization bit and a lot more. In this section, we will draw a comparison between a progressive web app and a native app to understand the typical progressive web application benefits at the offer.

The Code and Hardware Differences

A native mobile app by its very definition means that it has the limitations of the platform for which it has been developed in specific. So, an iOS app will work for the Apple- operating system while the android app will work on the respective OS. The major progressive web application benefit lies in its being platform or operating system agnostic. A typical progressive web application is built just like any web application or website. These apps have HTML, CSS, Javascript at their base and hence can integrate several features on the same platform. The most recent advancement in the domain has been the use of HTML5 for web application development. This has resulted in enabling a progressive web application to even have low-level hardware features such as pressure-sensitive touch, graphic rendering, audio and video enablement etc. 

The App Store Web Browser Conundrum

It is a really tough job to ensure that your app gets installed. Yes, we understand that the memories of phones have been increasing and hence there is more storage space than ever and people keep installing new apps every month. But, are you okay with taking all those risks. Not all of us come with deep pockets after all! Also, in addition to just the development cost, the cost for the marketing of the app is overwhelmingly high too. However, another major progressive web app benefit comes into play here.

A PWA has the potential to be modified and converted to suit any native app experience. Plus, they offer a full range of functionality in browsers too, totally agnostic to which divide they are being accessed upon. Also, a PWA comes with the option of “adding to the home screen” which creates a direct shortcut to the application without having to download the app. This means, the extra storage space which an app install would have resulted in, gets negated too! While you will always have the option to decide between a Progressive Web Application and a Native app, if you are someone with a bit of cash crunch and looking at something amazing in that, a PWA seems the more logical option to go by.

Development

Putting things simply, native app development is an old concept. Progressive web application development is pretty new. Hence, if we are talking about the tools that are required to make a native app, they are plenty! For instance, there are Apple’s foundation frameworks or Google’s UI framework. In addition to this, there are several hacks and quick fixes which have been developed for easier development. The same isn’t as true for progressive web app development though. 

Monetization

When it is about the monetization options that an average Progressive web app has at the offer, they are plenty. For instance, one can go for push-notifications, ad integrations, google ad sense, or even let out a part of their property for sale. These options are a lot compared to a native app. However, given the time since their inception, native apps have been better enabled for third party payment integrations. For a progressive web app, on the other hand, a dedicated payment system needs to be created.

Lighter Application Size

Speed of loading and lighter application size are among the other major progressive web application benefits. This has a lot to do with the fact that PWA’s are made on markup languages such as JavaScript. This feature comes in especially handy when the target audience does not belong to a good network region. In such situations, having a progressive web application can really help. Progressive Web Applications offer the ability to use cached data to the users. Thus ensuring a faster loading speed. This works by storing the application’s data on the device. And just in case this had you worried about privacy concerns, the data storage is completely safe. This is done through what we usually call cookies.

Search Engine Optimization

We have discussed the search engine optimization bit of the apps in our previous blogs. We had, in those blogs enumerated all the possible steps to ensure that the app stays in trends. However, search engine optimization takes time and so, having a website to boost SEO always helps.

This is another major one of the progressive web application benefits. A progressive web application can be accessed and sued from anywhere. It is pretty much everywhere on the search engines too. Thus, the additional SEO steps for a native app were to be done by default for a PWA. Also, since writing content for a website is easier the results and optimization are faster too!

A Few Example of Progressive Web Applications

BookMyShow

BookMyShow is another web application which has dwelled in progressive web application benefits. The firm, first incorporated the concept in 2017 when it replaced its usual website with it. The result was that not only did the PWA improve upon the bounce rates but increased the overall conversions too. The ticket booking experience improved while one did not have to necessarily download the app onto the phone. All that needed to be done was to log in to the website on any device and voila!

Forbes

Forbes turned to a progressive web application to get the benefit of improved engagement rates and push notifications. The logic being, not everyone wanted to download the paid Forbes mobile app. Thus, through a progressive web application, Forbessaw a 43% increase in the number of sessions. In addition to this, there was a 20% increase in the impressions. Oh yes, the app did not have any engagement prior but push-notifications enabled that!

OLX

OLX, an online classified platform focuses on the progressive web application benefits surrounding its mobile app. The firm mainly worked on improving the bounce rates on its app. In addition to this, OLX also worked upon using push-notifications to drive engagements. The result was that within a year of using a progressive web app, OLX saw a 250% increase in re-engagement with an 80% decrease in bounce rates. The CTR of its app ads also saw an increase of roughly 146%.

Pinterest

Pinterest, an application which has been used commonly by creative people all around the globe invested in a PWA too. The Marketing team at Pinterest fell that the website experience was slow and barely 1% of the visitors were converting into sign-ups and app installs. The Progressive Web Application benefits that they experienced post their investment were, however, really significant. For instance, there was a 40% increase in the overall session duration per user with a 44% increase in the revenue generated through ads. The CTRs showed an increase of 50% and the overall engagement increased by roughly 60%

Lancôme

A French luxury cosmetic brand, Lancome had been facing issues of fewer conversions from its mobile site despite the heavy traffic being generated. This seemed like a huge downside since the app was sticking on the phone but it was likely not being used as much. The firm then invested in trying out the progressive web application benefits and made the necessary investments. This helped them to not just increase the engagement rate but also the conversions. 

For instance, the firm saw a 17% increase in conversions, a 15% decrease in the bounce rates and about 51% increase in mobile sessions.

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However, this hasn’t deterred the market from growing. The twist here is that when you develop an app, you do not compete with the mobile apps in your domain alone. You have to compete with multiple other apps which are equally vying for the screen space. How does one make sure that they make a successful app? There are some key points to consider and in this blog, we will list them for you.
So, read on.

Audience Identification

The very first and literally the most crucial point to consider before you start any business, let alone a successful app business is to know your audience well. Now, there are the standard primary and secondary ways to do it. You either go and do the market research or you browse the internet and get the requisite knowledge. Whatever way you choose, you have to be thorough about your audience. The ideal way is to work on an audience caricature first. You do not have to go by what all the standard templates say because they indulge too much in words and can be far removed from the kind of filters which your social media advertising platforms or your app store or play store would offer at the time of targeting.

Hence, think like a common man. A common person who would be installing your app.

Another very critical thing here is that you need to understand the fact that you can be biased towards your app. Hence, always take general opinion from people around you to understand how well you are creating a customer profile. Talking to people about the idea will help you understand not just the needs and wants but also help you cross-check your audience profile. 

The audience profile will be divided into Psychographic and Demographic characteristics. Please be sure that you take as many points into consideration as possible. It may seem futile now but when you will be doing something as insignificant as deciding the colours of your app’s UI, you will understand how absolutely relevant an Audience profile is.

Value Proposition

The recent COVID-19 pandemic saw how even the most successful apps fell flat on their face. Now, we do not expect you to take that as a generic basis and work towards your value proposition. The reason we mentioned it is that you should take the value proposition very seriously and try to make it as situational agnostic as possible.

For instance, let us take the example of Swiggy. A food delivery platform which got significantly hit by the pandemic. But, their proposition was flexible and hence they quickly switched to delivery of essentials.

Let us take the example of another app. A story based app for kids which tries to teach the kids through storytelling. We aren’t talking Byju’s here- just to clarify. So, this app tries to replicate the traditional work of the grandparents where they tell stories to the younger ones. A good proposition, but not so much in India where we still believe in a well-knit family system.

So, you see! The value proposition doesn’t have to be good in silos. It has to be good with respect to the audience you are looking at catering. 

Another example that we can take here is the game of Candy Crush. This successful app literally came out of nowhere and took on the giants like Temple Run-another famous mobile app. Fast forward today and Candy Crush is still there on almost all the phones of the 35 to 60 age group people.

Let us try to explain why!

Temple Run and Candy Crush were both aimed at providing relaxation to the tired minds. Temple Run did it in a very challenging manner, plus one had to keep focussed on the screen which did result in headaches sometimes. Candy Crush, on the other hand, was pure mindless entertainment and relaxation. While one can say that the value proposition of both these games was more or less the same, yet Candy Crush was way closer to the audience’s need than Temple Run!

We need to understand that with today’s audience, downloading an app isn’t a challenge, it is the retention that is the challenge! Thus a successful app’s value proposition will have to be modelled accordingly too.

Business Model Clarity

We have discussed being clear on the pricing and business models in several of our earlier blogs. We will discuss it yet again because the possibilities are endless and it is really easy to lose one’s way in them. Every successful app business, however, has always succeeded in making the most of the relevant ones. One reason for this is that these apps made sure that they changed with the market trends.

For instance, let us take the example of popular newspaper apps such as Economic Times. The ET app was amongst the first to go full throttle on monetising. The moment mobile ads were launched, the app had it. The moment the team saw that Facebook had started using in-stream ads, the app partnered with the brand and started generating more video content.

The point we want to make here is that before you start making the app, you should know how you are going to monetise it and still leave some room for any developments that may happen later!

Since every app is unique, you may start by writing out the advantages and disadvantages of the business model you are choosing. Once that is done, go with the one which has the minimum disadvantages.

We know that this sounds like a pessimistic approach to have but when you start, you need to focus on cutting down your losses so that you may sustain for the initial few months. Once your sustenance is sorted, you can look at profits and scaling up too.

Scope and Feature Finalisation

Building on what we mentioned in the section above, scope and feature finalisation is essential for making a successful app at multiple levels. A lot of this will be done with regard to the audience one is serving.

Putting in too much into the app isn’t really a solution because that inadvertently ends up killing the user experience. Also, while sometimes it may take the attention away from the main value proposition, other times it can be a lost cause too. Let us take the example of PayTM mall to understand it better.

PayTM had literally established it well as the preferred payment method for an average digitally active Indian. Then the firm thought that maybe they could consider competing with Amazon and Flipkart and introduced PayTM Mall which had a similar value proposition as the others. However, PayTM mall tanked and despite all the marketing and development resources employed in it, all of that had to be rescinded.

Now, we are not trying to dishearten you here but we want you to understand that too much isn’t the right thing to go by. A successful app is the one which plays well on its main features instead of piling up multiple others. 

Always remember why you made the app in the first place and focus on it. 

Technology Selection

The way a mobile app is built will play an important role in determining its overall success. This is because this initial development will pave the way for all the modifications and maintenance which could be done later and also define the kind of systems the app can work on. There are three main options to consider here:

Platform-Specific Native App

These native apps are coded for either iOS or Android. Native apps used to be a thing earlier but now given the flexibility and how quickly people switch their phones and also OS, Native apps do not retain much of their original fan base. If, however, you are very sure of the platform that you want your app for, do go ahead with a Native app development because it comes way cheaper and can be done way faster; plus the user experience is very good too!

Cross-Platform Native App

These apps use shared SDKs but they run natively only. React Native and Flutter are some of the common technologies used for coding cross-platform native apps. These apps are decently cost-effective and are ideal for those who have restricted budgets but still want an app for all the OS.

Hybrid App

A Hybrid app, as the name suggests is compatible with all devices and operating systems. They are quick to deploy and easy to update. The cost-effectiveness is not so much though for obvious reasons.

The reason we mentioned all the three app types here is so that you may make an informed decision prior to your app development.

UI/UX Design

The UI/UX design is another key criteria which define an app’s success. This is because if the app isn’t easy to use, people would not want to give it another chance.

The UI/UX design bit holds true for both B2C as well as B2B apps. The UI/UX is not just about downloads, it is more about long term retention.The longer your app is used and stays on the customer’s phone, the better is your business and your chances to earn revenue.

Also, managing your app’s UI well can also help you create a path where you can prompt the customer to either engage in in-app purchases or share your content or whatever is the goal of your app.

The Right development team

It might sound like a generic thing to say but selecting the right team is crucial to fulfilling the goals to make a successful app. The right development team will not just ensure that you have the relevant resources in-house but will also allow you to do easy upgrades later.

Try and build a team which is skilled across functions instead of having just one skill-set. This will help you to make major shifts in your development program seamlessly too.It is also important that the entire team is aligned on the goal and scope. While this may seem like a trivia but if the team knows what is the end goal, their ideas and thought process will also work accordingly.

App Performance Analysis

Needless to say, once you have published your app, the analytics will have to be monitored too to see how well it is performing.

A successful app becomes successful over days of optimisation and control. Research has found that one of the main reasons for abandoning an app in 2019 has been its inability to modify itself as per the user journey.

And it is not just about journey mapping, it is also about usability. For instance, if you do not analyse how your app is doing, you may end up ignoring the probable bugs or glitches that it has resulting in poor user experience and hence uninstall.

Marketing Strategy Formulation

The biggest step towards this will be understanding and finalising how much you are willing to spend on the promotions. Given how the algorithms have been changing, it is really really difficult for one to market their product organically.

Also, it is not just about spending money, one needs to be sure of the audience that they will market to, the kind of creatives that will go out, how the ROIs will be mentioned and a lot more.

Plus, the launch strategy needs to be in sync with the marketing activities. The ideal marketing strategy for a successful app launch is usually divided into three phases, namely- pre-launch, launch and post-launch. 

Please note, a pre-launch strategy needs to be defined really strongly because this is where the buzz will be created. Once your app is in the app store, you are just vying for a screen space just like many other apps which are running their ads.

Periodic App Updation

App updates ensure that your customer does not uninstall your app. Not just it ensures the basic hygiene of your app performance but it also ensures that you are able to personalise the experience for your users.

An mobile app update is the flexibility which will allow you to tweak your business models, your revenue streams, your UI/UX and everything else. You can choose to either schedule periodic updates for your app or you can make them random as per the requirements. But, do make a goal of having so many updates in a set period of time or else, you will miss out on doing that.

Never forget that the lack of up-gradation is the most important reason for mobile apps being uninstalled. Watch the space your mobile app takes in the device memory. Facebook does that a lot and hence it keeps improving on its app-space optimisation. Yahoo mail had this major concern too and suffered a lot of uninstalls hence. But, then they upgraded and improved and the loyal users still have yahoo mail app on their phones.

Feedback Consideration

A lot of mobile apps do not bother to respond to the reviews on the app store or a play store. But the most successful app teams do it.

There is literally no app in this world which will not get negative reviews from someone or the other. It is definitely not possible to please everyone but a successful app takes the feedback into consideration.

You will see that every good/successful app has all the reviews responded to with the details of the update that will be done or have been done. Not just this builds the trust of the existing user but it also ensures that the new user does not get put off by the negativity.

User Retention Strategy

We had mentioned earlier in this blog and we will mention it yet again. In today’s world and the increased fickleness of a customer’s mind, app installation isn’t an issue. The problem lies in retention, It hardly takes a prospect a few seconds to uninstall an app if they do not find it relevant.

So, the focus has to be not just the downloads but also the fact that you are able to capture the screen space of your customer for a long time.

A good way to ensure user retention is to make your mobile app interactive and to keep your customers updated about what the next update holds in store. Not a lot to do in this regard but even a small notification can be crucial to holding the attention!

Hope these pointers helped. We have had more detailed articles about each of these points which were written earlier. Should you wish to have some clarity on any of them, feel free to write to us or you can simply refer to the articles too!

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The reason is simple, there are just so many parameters one could improve upon for better user experience. Plus, the competition is so huge that app makers usually lose focus on what is the most important feature and end up including a lot of side features too, just to make sure that the user stays.

While it might sound like a good idea yet, it isn’t half as good because the budget overshoots soon. An app isn’t like a website where you decide the number of pages and finalise the cost structure. Mobile app development is dynamic and hence the budget goes dynamic too. Thus, it is very important that you fix up a budget and work around it.

Also, it isn’t uncommon but most of the firms who go for mobile app development are either early-stage startups or small and medium businesses. The implication of that is that both of them are cash strapped. So, when one is running on a tight budget, the focus is always to reduce cost. Now, while not planning well may make your budgets shoot up, there are some mistakes which you can avoid or some strategies which you may implement to ensure that you are able to reduce the overall app development costs.

This blog addresses the latter i.e. what should one do in order to reduce their mobile app development cost. Let us first look at some of the mistakes one needs to avoid in this pursuit. This will be followed by the strategies one can implement for the same.

Avoid following Mistakes while planning about mobile app development cost

Mistake 1. Wrong UI/UX and QA Testing Cost estimates

The very first mistake that most startups end up making is, a lot of times the features being added will change during the course of development and hence the UI/UX cost will vary accordingly too. While this would be tough to avoid completely, yet a better way would be if you go over the wireframe again and again instead of making the changes once the development starts. 

You need to understand that mobile app development isn’t like writing on the board. Any change means going back again and changing a lot of features because most of them are interdependent. Now, would you want to take up that extra cost? Not really!!

So, whatever you need to change, change at the wireframe stage itself.

Also, the testing bit! Be it an android app development or an iOS app development, the testing will be done for each individual device. The biggest confusion on this happens especially in the case of Android apps which run on literally n number of devices. So, if you are making an Android app, be sure that you have covered all the possible device types!

Now, ideally, we should have given you an example to explain how detrimental a wrong estimate at this stage could be. But, honestly, no one really tells it. So, for easy reference, talk to any of the people you know who are developing mobile apps. They will tell you what the experience is like. That would give you a better understanding of this scenario that we talk of.

Mistake 2. Not Taking into account the cost of updates

Ok so, we have mentioned ample times that you need to plan for your updates. While this cost will not be a fixed one but it would definitely be recurring and will come in different proportions given the kind of update that is to be done. So, when you make your initial budget itself, plan it for at least 6 months post the mobile app launch so that you may take into account the update creation costs too.

And again, just to clarify, when we say the cost of updates, do include the cost for testing as well.

Mistake 3. Not Being Able to Decide Between Native and Hybrid mobile app development

This might be a new concept if you have just started thinking of creating an app and so let us define it for you. A native mobile app is the one which is built from scratch and is developed for a particular platform. A hybrid app, on the other hand, is the one which is developed for multiple platforms. The implication is that a native mobile app development cost will be charged per platform, i.e. two times if you have it created for android and iOS both. For a hybrid app, on the other hand, the mobile app development cost is simply a one-time irrespective of how many platforms you choose to run it on.

This might be a new concept if you have just started thinking of creating an app and so let us define it for you. A native mobile app is the one which is built from scratch and is developed for a particular platform. A hybrid app, on the other hand, is the one which is developed for multiple platforms. The implication is that a native mobile app development cost will be charged per platform, i.e. two times if you have it created for android and iOS both. For a hybrid app, on the other hand, the mobile app development cost is simply a one-time irrespective of how many platforms you choose to run it on.

Now, this would mean that everyone should go for a hybrid mobile app but that is not the case. This is because the Native mobile apps have better performance and overall user experience.

Hence, when you decide what to do for your mobile app, make sure you weigh in these two options and then make an informed choice.

Mistake 4. Ignoring The cost of Adding Latest Features

This one is pretty much an extension of the point which we had mentioned earlier about planning well for your mobile app. Now, as we said, it is going to be tough to make sure that no sudden features get added and hence the best bet is to minimise such occurrences. A corollary to this would be the fact that one should be ready and hence account for the expenses that could come upon this account later. 

Inclusion of such an expense and it would be easier to ensure that your overall budget doesn’t overshoot.

Mistake 5. Not Considering Implementation costs

Sounds very strange that one could even miss it but people do tend to forget including the cost of implementation. Let us take the example of an e-commerce app which will have features like payment gateway, wishlist, product categories etc. All of these features will have to be implemented, maintained and improved. 

One tends to miss out on the cost of implementation because it is sort of a hidden one. But, just because it is hidden, it doesn’t mean that it is non-existent. Hence, make sure that you have accounted for the same in your budget

Strategies to reduce mobile app development cost for startups

We have talked about strategizing enough. So much so that we even have a comprehensive blog about making your idea into a successful app. However, since we are talking about reducing the mobile app development cost in this one, let us reiterate on some crucial points below.

Plan Minimum Viable Product (MVP)

One of the best strategies for a successful mobile app launch is to make a minimum viable product i.e. a product with fewer features at a low cost and then keep updating it over time depending upon what all features are the users looking at having. This strategy not just avoids any kind of time wastage but also ensures that the expense happens in trenches and not at once giving you control over the overall finances. Plus, since an MVP allows the audience to warm up, the kind of insights thus generated will help you plan your update types even better in a more relevant manner.

One can take the example of Enlight Pixaloop which initially offered just the basic features and even came in free. But, over time, it kept improving upon its features and now it is no longer a free mobile app. However, since it has already established itself in the market, people readily pay to have it on their phone.

Use Ready made Templates

We had mentioned in one of our previous blogs about how white labeling your code could be a great way for mobile app monetisation. Now, let us look at it from the other side. Instead of coding your mobile app from scratch, you can simply take a template and start working on it.  Not just would it save your time, it will reduce the overall mobile app development cost. Now, if you may ask if any mobile app developer has done that before? Well, see all the games which are an extension of the original Candy Crush, well all of them have worked on the same basic template, only modifying it to their specific theme at a later stage.

Access Mobile-Specific Features

Well, a simple no brainer but we are still mentioning it just so that it doesn’t skin your mind. Do not spend on having features which you can simply plug in to get from the phone. Features like camera, GPS, call options etc are some things which you can take up from the mobile phone itself. To be frank, every app does this. If you do not, well then maybe you are being a bit careless with your money.

UI/UX Simplicity

This could be called an extension of the MVP point but honestly, a user gets impressed only so much and some of the best and widely downloaded mobile apps have the most basic aesthetics. Be it Facebook, your average photo editing apps, Whatsapp, Instagram, any news app or any mobile app that you can remember right now- if it is famous, its UI/UX is probably the simplest. Hence, until you are developing a mobile app for an interior designing or an art firm and hence need to focus a lot on the look and feel, keep the UI/UX simple!

Hire Skilled Testing Resources

We cannot emphasise it enough because if even a single bug reaches your audience and a few negative reviews pour in in the initial phases, your mobile app and all the money and effort that you had put in will be lost- all at once.

And as we finally close this, do not rush into the process. Of course, you have deadlines to stick to but trying to finish it fast by pumping in more money wouldn’t make sense. Every step in the mobile app development process takes time and hence you need to let that happen. Plus, the hushier you get, the higher would be the probability of mistakes happening. And these mistakes come at additional costs.

Having said that, we feel that we have said enough so that would be all from our side. Should you have any questions though, feel free to call us or drop in an email!

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