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We have in our previous blogs talked about how the go to market strategy forms a major chunk of ensuring that your mobile app turns out to be a success. A major part of the Go to market (GTM) [...]

The world has shifted from the usual world of PC to mobile now. With people spending more and more time on their mobiles or even tablets and almost all the productivity tools coming in their [...]

On a hot day in Bangalore, I was roaming around with my friend looking for some retail product. We could locate a store, purchased an item and asked about payment. Vendor had different payment [...]

One fine morning, I visited my friend's startup, he is in Manufacturing. He wanted to consult whether a website for his business is important or just an optional overhead. We discussed about why [...]